1. My favorite stations – primarily Radio Indigo and occasionally Radio One simply because of the language –English & Hindi.Two Tips to Radio Indigo –
- learn the sound quality from Radio Mirchi and Fever 104 .Except for the theme music, songs sound dull.
- plzz change your selection of morning songs.I don't want to listen gangsta rap , explicit rap or depressing alternative rock.Oldies and classics will do.This is the reason I switch to Radio One and not the ads between the songs
2. Coming to more serious issues –the ads.I have learnt some concepts in developing print and visual ads and I have tried to apply it too in my assignments.But I think Radio Ads is totally a different ball game.I don't understand the logic of telling the phone number breathlessly in the end .Why or How would the listener remember the telephone number? (only a really good fancy number has the slightest chance) .
Ads I like to hear are
- Tuborg –fun starter nights (btw its a beer ) good music, nice voice and she does not mention its a beer,but we get the hint..
- GRT stylus jewellery – a slow ,long,nice song, sung in style.
- McDowell's Accessories – starts with cheesy French lines followed by really classy voice bringing the international feel and “Paris” helps a lot.
Ads which are not worth hearing:
- Open magazine – just what the hell is the magazine about ??,I am sure the magazine sucks big time just like the ad.
- Mac Ads (this has nothing to do with my MS bias) – first of all i am surprised to “hear” ads for Macs-And the so called confessions neither sound cool nor realistic.
Best of all they finally say the cool dudes say thanks mommy for Mac and thanks daddy for the Mac.Aren't Macs supposed to be owned by cool dudes??
I am not disrespecting their love or gratitude for their parents but i don't picture any college guys with Macs,showing off “look My Mom bought this really cool Mac for Me” . Do bike ads or mobile ads feature guys say “thank you Mommy”??Either be cool or cute don't try to be both,but if u really want to people to switch, be logical, at least for technology products.
Other Ads weren’t worth remembering :P
If there are any basic rules or framework for radio ads kindly let me know,I will be most obliged.