New Bond Vs New Coke

Prof Ray says "The 'Quantum of Solace' Bond is one that's turned Rambo, and that's a no-no."
As a bond fan, I too said no no when Bond became like Rambo & Bourne.However QOS has got the opening amongst all Bond movies and still raking up the box office to become the most commercially successful Bond film ever made.

Unlike the new coke,the new Bond has become a hit in the market by breaking all box office records by previous Bond movies. Does that mean they have got the balance of retention & alterations correctly? May be or may be not, but for me the next one will not be a Bond movie but a decent action movie. (See My review of QOS)
Which made me think what if the new coke was actually successful but a considerable population missed the classic version?

Of course ,they can sell two versions of coke at same time but when it comes to choosing only one of them which what will you choose? Will you choose to serve the existing market where your brand has a strong positioning or jump on to the new segment where you have to alter the brand image? I think it will be the sales figures which will have a final word. So its highly probable that atleast the next couple of Bond movies will be packed with nothing but action.