DELL has launched a separate web page named Della for its computers targeting the female consumer segment.Sony was the first one to bring in colors to laptops and popularized the idea of presenting laptops as fashion accessories.Dell has taken this bit further by making a separate webpage for them and how to choose the correct PC they need which will not only help them in their productivity but also compatible with their style of fashion by offering them customized patterns for their notebooks.The website also encourages to join in online discussions in social networking sites like Facebook ,Myspace etc.
I think it’s good idea,because women are very attentive to details and often need to be attended in a personalized way. Generally gadgets are often seen as a guy’s thing,but its a fact that today even women are into gadgets ranging from mobile phones,PMP’s or laptops. So I think they will love a personalized website for them which will take note of the other style& soft features apart from the technical aspects when buying a laptop.
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