Nokia says DtS @ CES 2010

Successful organizations are often seen as mere  Money Making Entities and are often criticized for not doing the “right things” ,without taking it to account their ability to do things right.

The general public often fail to see or rather acknowledge that Corporations are the movers of this world ,moving us to expand ,grow, develop and Progress.

There are around 40+ companies who manufacture mobile phones.Nokia stands as the leader with 52.21% market share (dec 2009) followed by Sony Ericsson @ 15,64%.Rest of the companies have market share of single digit or less than that.

Now what made Nokia to garner this market share??

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  Early mover advantage ?   yes
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  Technological competence?  yes
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  Supply chain efficiency?     yes
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  Effective Sales & Marketing ? yes

but is that all?  NO

Its Passion

yes Passion and a clear mission of Connecting People.

Most of companies ,in this case Mobile phone manufacturers invest money and time in the above mentioned 4 points.They are trying the best to improve efficiencies and competence in those arenas. But Nokia goes the extra mile. It has clearly understood that making quality mobile phones @ affordable price points is not the motive but the means of achieving its goal of connecting people.

How do I know this? Please see what Mr. Olli-Pekka Kallasvuo, CEO Nokia said in his keynote speech @ CES 2010

“We think you can do good business and do good at the same time”

In a one of the most insightful keynote speeches from Nokia, OPK talked less about the technological advancements,but more about the Cone of Opportunity in emerging markets.

Key Points to be noted :

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  Don’t worry about  3G or 4G networks , a lot many things can be done using the humble SMS.
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  "Their mobile phone is an investment in their livelihood, in a better life."Its not just about how superior the technology is but how effectively it can be put to use.The basic model 1616 is changing lives of farmers in India , and has become a strong tool of economical development.Advanced versions like the  N97 have not made such an impact in users’ lives.
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  Listen to the Customer- Nokia partnered with Lonely Planet to look into the lives of people in developing countries like India. It was called “Progress Project ”   Nokia gave them complete editorial freedom to draw their own conclusions.  Now How many mobile phone companies would even consider something like this??
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  Power of Custom Apps : Life tools which is available in the low end handsets is one of the powerful apps which are transforming  lives of the people who are in the lowest segment of the economy. Nokia Money , a supply chain app called TEJ (Hindi word for speed) are developed after gaining inputs from the customer. 
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  Nokia Growth Economy Venture Challenge : Nokia is bringing back Calling All Innovators dev competition with an emerging markets theme to encourage the developer community to create locally-relevant applications.The app that encourages upward mobility in emerging markets the best will get a $1 million investment.

Looking into the future this is what Nokia wants to do

DtS

Click here for the complete  live blog notes from Engadget.com

As long as Nokia does what it is doing , it would take lot more than an iphone to bring it down.