Biggies having a Bad time

First of all a big HI to everyone. Due to obvious reasons (work stress) I haven't been able to blog much this year. Anyways as we celebrate my blog’s 3rd anniversary (Y!), I thought there can never be a better time to restart it. For more personal scoop , keep watching my personal blog [many good stuff in store ;) ]

So if you are a new visitor, you might ask Y Denovos?  Because Denovos brings a new perspective, adds a new dimension, a different view point to the issues you might already know.Alrighty then, lets get down to business.

Yes its true,2010 is even more troublesome than last year. We have been witnessing a lot of new products, developments,releases which also brings in a lot of controversies, complaints , gossips,  etc

A for Apple :

A for Apple  was slightly shaken to A for Antennagate. Seconds later Steve Jobs launched iPhone 4 ,  iPhone 3GS looked like a expensive piece of plastic. Steel frame, Hard glass build, slimmer, Retina Display, 2 cameras, Facetime, it had everything required to do things, other phones can’t even think of .

But the problem was, iPhone 4 couldn’t do what most phones can do – seamless reception of network signals. When users covered the iPhone 4 with their palms (which is a common practice of holding a phone) there was zero signal reception. The new design of the iphone 4 was blamed for this.

Finally Jobs had to have a another press conference to blame the media for “unnecessary hype” , complained al smartphones have the same problem (which was nothing but a twisted truth) and announced they would be giving free cases for iphone 4 users, which solved the issue. Now there are rumors that iPhone 5 will be coming very soon (Q4 – 2011 ) so that  Attenagate is closed and A is again for Awesome Apple.

IPL – Innovative Performers League

All the world's a stage,
And all the men and women merely players;
They have their exits and their entrances,

One of the factors to achieve greatness , is to stand the test of time , and that’s why Shakespeare is considered the greatest playwright ever.

Even today the above mentioned quote from “As You Like It” is put to good use to generate billions of revenue , providing employment to thousands of people and most of all entertaining billions of people just using a bat & a ball.

Ruchi, asked me a few days before “what do you think of IPL?”.I had no answer then.I haven't had thought about it much .But the more I thought about it, I saw more drama than the sport itself. After watching Harsha Bhogle’s TED talk on IPL , my bro and I couldn’t decide whether he was favoring IPL or mocking it. But it did strengthened my opinion that IPL is more about business than cricket

IPL1 was good , IPL 2 was better, and I am sure IPL 3 would be even better ,not because of cricket but because of the controversies .

"Have breakfast ...or.... be breakfast"!

UPDATE: article by Dr. Y. L. R. Moorthi via Sivaram

[Management Views from IIMB is an exclusive column written every two weeks for India.wsj.com by faculty members of the Indian Institute of Management Bangalore.]
Who sells the largest number of cameras in India?
Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sony's and Canons are taking note.

Nokia says DtS @ CES 2010

Successful organizations are often seen as mere  Money Making Entities and are often criticized for not doing the “right things” ,without taking it to account their ability to do things right.

The general public often fail to see or rather acknowledge that Corporations are the movers of this world ,moving us to expand ,grow, develop and Progress.

There are around 40+ companies who manufacture mobile phones.Nokia stands as the leader with 52.21% market share (dec 2009) followed by Sony Ericsson @ 15,64%.Rest of the companies have market share of single digit or less than that.

Now what made Nokia to garner this market share??

E-MEDIA edges Mass Media

PricewaterhouseCoopers (PwC)’s recent report “Global Entertainment and Media Outlook: 2009-2013” says worldwide advertising spending will reach $421 billion in 2009.This is a serious drop in ad spending as the total stood $479 billion in 2008.

The ad industry is expected to start recovering only in 2011 and yet the projected figure of $467 billion for 2013 is still lesser than 2008 total which means tougher times are ahead.

Not so surprisingly, Television stands at top maintaining status quo while print has declined and expected to decline further, while Internet advertising is expected to have a positive outlook.

Interestingly,Video games advertising, although in the last position, has grown considerably and is expected to grow further proving its the not the least among the ad medium lot.If one had followed the last US elections,they would be aware that Obama’s ads featured in Burnout Paradise and Madden 09.

Moreover recession has forced companies to be more strict on ROI from advertising ,which has lead to a rise in BTL campaigns.

Vibhor who works for a marketing firm tells me that, recession has indeed helped them.Since many companies are favoring BTL campaigns , they are tuning towards cost effective marketing solutions provided by his company rather than mass media.

With the amount of clutter rising in all types of media, its indeed a major challenge for firms to design their media mix within their promotional budget. Market segmentation has become very critical than ever before

B.T.M. BITES

Severe time crunch,limited electric supply and almost a decade old desktop are my top 3 excuses for the brief hibernation of blog.

Anyways let me quickly run through the things i wanted to blog but couldn’t.(in random order)

• Bing is doing better than expected but Google still rules as the default search engine,but when comes to niche search Bing may shine better and since Bing now throws up Twitter search results, which may or may not be better than Google results but definitely different from it.
• Some brands just live forever ,like MJ(not me  but the original moonwalker).
  • Mass Media had a good week as  MJ’s “mystery death” was “breaking news”  for more than 2 days,tribute stories,special shows,continuous coverage,cover story…imagine the ad revenues for that two days.i heard even newspapers got sold out in some parts of US (newspapers are on verge of becoming historical artifacts esp. in US)
  • MJ’s sudden death also resulted in sudden surge in the sales of his albums.
  • “I Was At Glasto 09 When Jacko Died” T shirts were being sold the very next day of his death (i am sure the idea did not come from an MBA marketing)
  • But some MBA’s are already drawing up business plans to make his Neverland ranch into a music museum cum theme park which would “pop” profits. I am sure  this MJ mania will continue foe some more time because he was not just a pop singer  but a  iconic brand himself.
• When the world was watching US going Ga Ga over the new smart phones, a startup in Madurai(my hometown ) has  rolled out Red Chery , a Indian alternative for Black Berry.  Red Chery fetches corporate emails to your mobile which is what Black Berry is famous for.
  • Although the firm  says “Red Chery stands for 'Revolutionary (red) Change Enabled Reach for You’ it is obvious that it wants to be associated with  Blackberry one way or another
  • Rajiv and me have had many discussions about this type of branding using the opposites of the existing brand – (black-red;berry-cherry) –we think it will work if a brand wants to remain as a follower acting as an alternative (usually low priced ) –ideally it should be termed ‘reverse branding’ since it already has another definition, we could call it opposite branding or mirror branding(same but reversed).
• Videocon has a renewed logo,which I personally think is  not suitable for a consumer electronics company but looks like logo of a health food brand.
• Sony’s Walkman was named as the top music invention of last 50 years which is  like the first generation of portable media player
• I tried the new Opera.. nothing great.you can skip it… i recommend  the latest FireFox 3.5 RC.

Last but not least …

• Twitter’s potential was unleashed when US Govt requested the micro blogging site to postpone its weekly maintenance as Twitter was the only source of real time updates on Iran elections where news channels and other traditional media sources were restricted.Looks like Twitter has arrived….