"Have breakfast ...or.... be breakfast"!

UPDATE: article by Dr. Y. L. R. Moorthi via Sivaram

[Management Views from IIMB is an exclusive column written every two weeks for India.wsj.com by faculty members of the Indian Institute of Management Bangalore.]
Who sells the largest number of cameras in India?
Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sony's and Canons are taking note.

Lose and Regain

Kamal Haasan says in one of his movies (Virumaandi) “you don't realize the happiness you have until you lose it”. Its not just happiness, but we don't realize the value of many things we have until we lose them .

I was in Chennai for the weekend and i was not online for the entire weekend. Which made me realize, how much i am hooked onto the net,but that is obvious :p isn't it? But i was quite comfortable(except it was very hot and so boring) and didn't have any withdrawal symptoms ;)

But the strangest thing happened when I entered Bangalore on my way back. I felt i was back home which is weird because I always consider Madurai as my home and Bangalore was always like staying in a guests place.Looks like I have to admit “Namma Bengalooru” has become like a home away from home for me.I realized I missed Bangalore more than the virtual world :p

So if you do something daily out of your own desire (like having tea in your favorite shop,etc etc),just try not to do it for a couple of days (unless its a essential task). Then after the couple of days if you do that again, you will feel it to be more fulfilling than before. It is also good to test how much you like a person- don’t talk to them for a couple of days,you will realize how much you actually like to be with the person. Whatever it is, just make sure the feelings are mutual.

BTW, I am conducting a online survey about web 2.0 advertising as part of my post graduation. so plzzzz do participate and give your valuable feedback. Please find the questionnaire here.It will take just 5 mins to fill it up and it will be immensely helpful for my study.

Keep Smiling :) Cheers !!!

Principles Of Web 2.0 Marketing

Professors, SALVATORE PARISE , PATRICIA J. GUINAN and  BRUCE D. WEINBERG have given  new insights of marketing in the WEB 2.0 era. After interviewing more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools, they have  identified a set of emerging principles for web marketing .

• Don't just talk at consumers -- work with them  throughout the marketing process.

• Give consumers a reason to participate.

• Listen to -- and join -- the conversation outside your site.

• Resist the temptation to sell, sell, sell.

• Don't control, let it go.

• Find a 'marketing technopologist.'

• Embrace experimentation.         

                                              Read Full article here