Sony Walkman W series ….Keep walking

Its a mp3 player, its a headphone..its a walkman…Yes Sony is still alive and Walking.With the  W series walkman Sony has once again proves its strength in unique product design without a single trace of Apple.Remember Vaio P??

Unlike many other Mp3 players the  W series has got a fresh design without a trace of Ipod in it,however it as  cool as an Apple Ipod . The headphones and the flash drive is fused to form this hassle free design just like a Bluetooth headset.

It has the patented Jog dial and a new Zapping feature,which plays a small clip from the middle of the song , so u can instantly recognize the song and decide to play or skip to next song.The two parts have magnetic sides which get attached nicely,making easy to carry.Click here for more details 

The W series was featured in CES 2009

With 2 gb memory and 12 hr battery life @ $65-70 ,it is premium priced,as Sony always does.There is also the same Ipod Shuffle problem of no headphone choice as the headphone itself is the player.  But Sony is best known for audio quality so need to worry abt it unless you are an audiophile or something like that.

MOBILE MANIA 2009

Coming soon to a store near you

NOKIA -N97,E63,Slide,5130,5300

HTC - G1,S740,HD

MOTO-E66,Aura,VM35

Samsung-pixon,i7110

LG-Renoir,Prada

Blackberry-Curve,Storm

SONY-G705 &W705

For more details here

SONY-Like no other- justified

Sony has recently launched its CS11 laptops which look like fashion accessories from Milan.With increasing competition in the laptop market and recent battery overheating problems,it looked like Sony may take a hit. But Sony still sets itself apart from the rest at least in the Notebook market.The notebooks are not just made but crafted and justifies Sony's -Like No other tagline.  Take a look at the CS,QR & LM series of notebooks below

 

Sony is able to differentiate itself because it has understood that in today's scenario consumers are emotional towards their electronic gadgets & gizmos.Unlike other laptop companies Sony uses high level of emotional appeal than the functional appeal.Because at the final point,its the emotional element that makes us to open our wallets while the functional appeal is effective only till the learning stage.

Hidetoshi Takigawa, Marketing Director for VAIO of Europe, says about the new Vaio CS “This is a companion, not a tool. If you want tools, there are plenty out there. If you want something that’s special, that’s ahead of the curve, then here is where you need to be. The VAIO CS is fresh and colourful, and sheer style is going to be a big part of its appeal, but it’s clever as well as beautiful. It can become a part of your lifestyle, letting you communicate, helping you manage your digital world and have fun at the same time. You don’t just own it – you will treasure it.”

Now that's  excellent brand positioning which will attract consumers.

Nevertheless,for a brand to connect emotionally,the functional quality should be of high levels.The default assumption in a premium brand is that Excellent Product quality will be delivered.So Sony should not drift away from its core activities and should maintain high quality  standards in order to retain brand equity.

Sony Vaio TZ-Total Recall

Sony Vaio Laptops are always Hot -yeah but that's the problem.
Due to some flawed wiring in the Vaio TZ laptops,the laptops are getting overheated becoming a potential burn hazard to its user.So far more than 200 cases have been reported of users getting minor burns.Due to this Sony is recalling around 440,000 laptops of the 19 models of its Vaio TZ series.

Although Sony has taken the responsibility by taking the necessary actions it is already feeling the heat. Though it may not cause any serious financial problems now,its brand value has been seriously affected.Sony shares fell by 4.2 % hitting a three year low on Friday after the recall was announced.

This is not the first time Sony is having battery problems.In 2006 ,Companies like Dell,Toshiba,Hitachi,Lenovo recalled around 9.6 million laptops which had Sony batteries after reports of overheating causing burns.
It high time for Sony to do some damage control to maintain its brand value to retain its loyal customers like me :) BTW I writing this post using my Sony Vaio CR which looks good but not hot enough to recall!!!