Smile!!! You Are in ICICI

Some of my friends  got a text message two days ago.

"US banks have fallen.ICICI money was in US banks.So rush to our nearest ATMS to save your money"

As dumb it may look,people did line up  before ATMS for checking  balances and withdrawing their money. RBI and Mr. Kamath  have reassured that their money is safe and stocks have gone up after some heavy losses.However the image of ICICI has definitely taken a hit in the minds of customers.

ICICI to restore its public image  had released a few ads-"A Billion Dreams ,A Billion  Smiles". This is a good move by ICICI.When your brand takes a hit,damage control must be done as quickly as possible.Although if the allegations are real, like the Chinese Milk Companies,it may take lot of  time and money and they may have to wait till the dust settles in. But in the case of ICICI,it was only the rumours   that affected the image so Its better to act quickly and clear things up front.

I wonder how will the Wall Street Giants will pitch themselves when the dust settles in.