Sony and Microsoft are the latest entrants to the set their worlds in cyberspace with their Home and Xbox Live Experience virtual worlds.
Started from Linden Labs's Second Life,the cyberspace is being filled with lot of virtual worlds.Why do users enjoy living in a virtual world which they know it is not real? Because there is something called Ideal Self and the Actual self (Higgins1987) These Virtual worlds help the user to exhibit his Ideal Self which he wants to attain.
This brings in the main factor of how marketers work, they Lie. Seth Godin says All Marketers are Liars .Sure ,because people like to hear lies which they want to hear .A successful marketer is one who tells the exact lies the consumer wants to hear.
Its ok to lie as long the customer loves to hear it but if they lie about toxins in the product then reality will strike!!
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