Sunday, 14 March 2010
thank u Tatuaj :)
Bing Bang Theory
Wednesday, 25 February 2009
Absolutely Scintillating ....
From Vimeo.com -This is an experimental film made up of over 35,000 photographs. It combines an innovative mix of stop motion and live projection mapping techniques.
Directed by - chassaing.xavier@gmail.com
Music by - myspace.com/fedaden
Saturday, 14 February 2009
World's Tweeting... Are you?
Institutional Venture Partners and Benchmark Capital have pumped $35 million into Twitter - the microblogging site .
Todd Chaffee, the partner at IVP gives four reasons about why it was a good idea to invest in Twitter in these recessionary period.
- Open. That makes it easy for others to build on top of Twitter and it also makes it searchable.
- Real time. It is a huge database of what is happening right now.
- Ubiquitous. You can get to it from just about any device.
- Scalable. (Don't laugh)
- Persistent. It allows for an archive of what is happening and what has happened, which is searchable (see No. 1).
Even I am using Twitter ,but not many of peers are.But amazingly I am able to interact with people whom I don't know at a intellectual level. If a see a interesting tweet , I just retweet and usually get a positive response.
The most fascinating thing for me is that Twitter has become the fastest growing phenomenon with just 29 employees!!!.
Chaffee says" Twitter is bigger than a lot of people realize and growing faster than a lot of people realize, but it has not hit the mainstream yet. It is just starting."
May be that's why they were bold enough to turn down a $ 500 million acquisition deal from Facebook.
Wednesday, 14 January 2009
Brand BJP and its Ambassador Advaniji
Disclaimer : I am not endorsing Mr.Advani,BJP or their ideas & views .
The Bharathiya Janata Party has embraced the world wide web in order to cover the netizens as well.Shri L.K. Advani-Prime Ministerial Candidate of the Bharatiya Janata Party, has setup a web site with a specific objective of connecting with youth and a global audience .
Neatly designed with a intro voice message from Mr.Advani himself,the web site features everything about him the party,the achievements, the promises and get this.....a blog too.
Even though I am averse to all Indian Political Parties ,as a marketer I am impressed. Take a look at the new logo and the web site , it has a clear message.BJP is connecting with netizens,while others are still lagging behind.Also this will give the party a global visibility. Think about the perception that corporates,Govt Officials & others in foreign countries will have about Indian Political parties.
Now that's brand building in the internet age...
Wednesday, 3 September 2008
Make Room for Google Chrome
That's right people, Google has did it again what it does best.....simplifying and thereby enhancing the online experience. There are many interesting things around Google Chrome, the new web browser from the search engine giant.
The Timing: Microsoft recently released its improved IE 8.Now users will be curious to compare and contrast between chrome and IE8.Though I think both are quite well differentiated.IE boasts of its security factors but Google stresses on fast, no frill web browsing.
Firefox Getting the Heat: Mozilla which has a profitable business relationship with Google(Google accounts for $56 million of the $66 million that Mozilla Corp. made in 2006) is not very much comfortable with Chrome as it poses a direct competition to . However Mozilla's CEO John Lilly said "Competition leads to innovation.More smart people thinking about ways to make the Web good for normal human beings is good, absolutely". Sergey Brin, Page's fellow co-founder, said Google planned to continue to work closely with Mozilla and hoped to see future version of Chrome and Mozilla's Firefox become more unified over time.
Apple Connection: Chrome has used Apple's Webkit extensively in developing chrome.Sundar Pichai, Google's VP of product management said "We have borrowed good ideas from others,Our goal here was to bring our point of view but do it in a very open way,"
Another interesting thing is the comic book released by Google which explains everything about chrome,why & how it was developed & its special features. Even non techies will be able to understand why chrome is said to be a good browser.
What fascinates me is how Google steadily expands its web presence .First just a search engine. then web 2.0 sites (orkut, youtube etc) now with software like Chrome and Android, Google is set to capture the mobile Internet domain....No surprise if they develop a OS in the future.
Netizens believe that if something is from Google it must be Good. Lets see if Chrome captures their hearts...
Saturday, 2 August 2008
For the Fast and the Curious
One such attempt to generate curiosity is the new website launched by Electronic Arts for its yet to be released NFS -UNDERCOVER which is the next game in the Need for Speed franchise, confirmed by Electronic Arts CEO John Riccitiello, due by the end of the year. The website is very unique in its design ,as there are no links, title or any sort of explicit information.The viewer has to explore the site by pointing and clicking various objects in the video played.Details like the release date,trailer and short clipings about the story is hidden in various parts of the video.
This is another instance which shows that web design is evolving at a much faster pace and there are numerous possibilities still to be explored.