UPDATE: article by Dr. Y. L. R. Moorthi via Sivaram
[Management Views from IIMB is an exclusive column written every two weeks for India.wsj.com by faculty members of the Indian Institute of Management Bangalore.]
Who sells the largest number of cameras in India?
Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sony's and Canons are taking note.
