When Microsoft joined hands with CP+B to launch a Ad Campaign it was nothing but a $300 million mistake.Now again MS along with CP+B ,is back with a new ad campaign called “laptop hunters” .
MS says the ads feature “real people” choosing the laptop which has all the features they are looking for,within their budget (not surprisingly, they all buy a PC after considering a Mac) MS claims the ads are ‘completely unscripted’ but many don’t believe it. Even i don’t think they are completely unscripted or that the “consumers” were made to believe that they are taking part in a marketing research.
Microsoft Videos: Laptop Hunters #2 – Giampaolo
I think the authenticity of ads are not really a problem,as long as it convinces viewers that PC offers more value for money than a Mac (that’s again is debatable :p ). But as i have said earlier Mac is luxurious and not everyone needs it. Unless you are a graphic designer or something like that,an affordable PC is good enough for a normal user(the mass market) who just uses to surf the net, play media and type documents.. :) what do you think ? ;)
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