Microsoft Ad Campaign entering phase 2 : Seinfeld has left the Building

The widely discussed Microsoft Ad campaign is entering                phase 2 ..atleast that's what they say.

So, what now? First Seinfeld has been signed out. MS says they hired the popular comedian($10 million) simply to get people's attention.  Second it is said that "phase 2" which will feature the official campaign  will be more focused about the Windows brand unlike the first teaser  ads.       

  Actually the first ad of phase 2 will be a reply to "I am a PC" line used in Apple's Ads. Third Seinfeld will not return,Bill will feature on a few spots,Eva Longoria,Author Deepak Chopra & Pharrell Williams & around 60 MS employees will feature on  ads based on the tag line Life without Walls.

Well, certainly a buzz has been generated ,but not in a positive manner.We will never know whether they pulled the plug on Bill & Jerry ad series or it was "preplanned" as said by MS. We can't even say whether they were a failure or success as their intent behind is ambiguous as the ads itself. Anyway,the next ad is said to attack Apple,which is again considered by a bad move by experts because if MS responds to smaller rivals like Apple(in terms of market share) people may feel Apple's claims were true. But MS says all this is done to get the attention to the Life Without Walls campaign which is the real deal.

I just hope they know what they are doing!!