Brand China Banned

Beijing 2008 brought new attention ,respect for China as one of the emerging economy powerhouses.But Brand China has taken a heavy hit due to the Melamine Milk Scandal.4 infants have died and more than 50,000 have been affected in China. EU,Japan,East Asian countries and recently US too ordered to take of all Chinese food items including dairy products,toffees,instant tea etc off the shelves.Many countries have banned the import of Chinese food stuffs until further notice.

The root cause of the scandal  is still a mystery because almost every brand is affected.Many global brands like Heinz,Lotte have recalled their products while Starbucks & McDonalds in East Asian countries have replaced Chinese dairy products with others.Nestle,Oreo cookies have issued notices to the public assuring the safety of their food items.

Previously Chinese Toys were under fire due to certain toxic chemicals in the paint. Now the baby food scandal has done some heavy damage to the Made in China brand.

Once people lose faith in a brand it is very hard to regain it  simply because  of  the available alternatives. The local companies may regain their faith of the Chinese public but it will be a very long time before one can see White Rabbits again in US stores