Yahoo has announced that it will be closing it will be closing its social networking site Mash.Even though Yahoo has a wide base through its popular mail service(personally i prefer Yahoo mail over Gmail except for the spam) it has not been able to attract its users to its other services like Google.Flickr is one of the most successful website in the Yahoo mix.Mash had everything, all the popular features from the popular websites like Facebook,MySpace,Orkut etc. So what went wrong with Mash? Nothing except that nothing was new. Product differentiation-that was the missing element.It was seen us a mash up of other popular sites and was not able to differentiate itself from other networking sites. It did not have any unique features other than 'create profiles for your friends' which was not welcomed by many users. Nor it has a special focus on a specific demographic like Bebo-under 21 or HI5(Latin America).
Mash will be off the web by the end of September,but Yahoo 360 which is a similar service will be continued. Yahoo is trying to give Y! 360 a complete makeover and also has announced a launch of all new networking site.
Lets hope the users will go Yahoo!! looking at the new site......
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