The $300 million ad campaign of Microsoft which started on Sep 5, last week is getting mixed reviews.Some say its boring,showing a not funny Seinfeld and are confused about what exactly the ad wants to tell the viewers.But others as well as MS say that it is the first ad of the complete series and was intended to create merely a buzz than to change the consumers view about MS or Windows Vista.The ad mentions nothing about Vista but ends with a Windows Vista Icon with the tag line "Future is Delicious". While Apple Fans are happy that the ad was not well received,they say the ad is desperate attempt by MS to attack Apple. Guys at CP+B say that even though the ad bombed,it has sure created a buzz which was the whole idea.
Watch it yourself and decide if MS' future is delicious or desperate
This looks desperate. But I don't think Microsoft is so foolish to bring out such an ad. I think they want to sound stupid and let the buzz begin.
ReplyDeleteThink about this. MS brings out a brilliant ad and no one notices it as MS is taken for granted. 'I know all about it' is the attitude. So why do we risk making a decent ad and let it be skipped? Lets make a lousy one. The fact that we are discussing this here proves that. Let's wait and see. Some one somewhere is going to make a case study on this.
Tiger,
ReplyDeleteIn the past many successful campaigns designed by CP+B ,for example the BMW Mini Cooper(Lets Motor),Burger King(Subservient Chicken) etc have become case studies.t
This too might become a case study regardless whether it will be a successful one or not.Either it will become the rise of MS or the Fall of CP+B