Saturday 20 September, 2008

Try Paintings instead of Painkillers

According to a recent study conducted by Marina de Tommaso & team, of the University of Bari, beautiful artifacts lessen the intensity of pain felt by the onlooker. Participants of the study rated one third less of pain while looking beautiful paintings than the others who did not.

It is said the paintings soothes the viewers and calms them so they embrace the pain more comfortably.Prof de Tommaso who published her findings in the paper Aesthetic Value of Paintings (And) Affects on Pain Thresholds says "Hospitals have been designed to be functional, but we think that their aesthetic aspects should be taken into account too".

Although more detailed studies have to be conducted to arrive at specific conclusions ,I suppose it will be helpful for many.All those art galleries out there have now got a new list of potential customers,the premium hospitals who care about aesthetics too.

Next time you want to give someone a bad news, tell them a in a room with good art.
Got a headache,see a Da vinci before seeing a doctor.

1 comment:

  1. This actually works. It works better when you paint it. It also works in the case of music as well. People painting have less pain and heal faster.


    Lets look at marketing side. Shopping with good music playing in the background makes you pick more and buy more as you tend to be easy. Just try shopping with an ipod on.

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