The second episode featuring Bill & Jerry,shows their attempt to connect with a family by staying with them as guests. The advert is better than the first episode(shoe circus) and has received a positive response.Its still not funny enough nor it is informative as there is no mention about Microsoft or Windows. But it has got the attention of all those who thrashed the previous ad.Viewers say that they can now see that something new & exciting is going to come from Microsoft and their curiosity has increased much more to see the third instalment.
I think,its very smart ad, as MS & CP+B have got what they wanted.First ad made everyone to talk about it.The second has made them to ponder the idea behind the campaign. Now everyone is all eager as to what will be in the third advertisement.Also it seems the ads will get better and better as it develops,the first one was lousy and not at all funny as everyone expected ,the second one is still not that funny but better than the first.May be the next one will actually be funny.Lets see......
The first one was made to be that way: Lousy. Makes people sit up and notice. The second one is to inform and the third should talk of solutions. Remember the A,k,l,p,c,p model?
ReplyDelete