Two Indian Companies launched their new products during August.In the first week of August Intex launched its new series of laptops including Lifestyle Book suitable, Gaming Book to tap the segment Indian gamers segment, Tablet Pad for professionals, Business book targeting young corporates and Education book for students.It is evident that Intex is trying to cover every possible segment.But what about the pricing? The laptops are priced between Rs.25,000 (education laptops)- Rs.75,000(gaming laptops).If Intex is trying to reach the mass market should not the price be lower than the other laptops available in the market? I don't think the Indian consumer will shell out such high prices for a laptop from a Indian brand he never heard,when he can afford to buy laptops of international Brands like Sony,HP,Dell etc.
Now contrast this with the second launch at the end of august by Zenith (cool website) 
one of the widely known Indian Computer brands. It has launched a line of laptops and desktops under the brand 'EcosStyle'. The desktops are priced at Rs.11,900 while the laptops are priced at Rs.14999 beating Asus Eee PC (Rs.18000)to become the lowest priced branded laptop in the Indian Market.
The notebooks weigh only 2.2 kgs, consume 30% less power and also comes with genuine Windows OS and Microsoft Software like MS productivity suite,Microsoft Windows Live Suite,etc.
Zenith has clearly avoided a head on confrontation with the Global Brands at the same time ensuring good sales with its amazingly low priced, also Eco-friendly laptops.
Considering these two scenarios, Zenith has a very high probability of succeeding in the market than Intex which has nothing very special to offer.
By the way,Intel has recently unveiled netbooks for Rs.5000 which can be used for basic computing applications, listening to music, e-mailing and surfing the net.
All I can say is Good Luck Zenith & Intex..........
one of the widely known Indian Computer brands. It has launched a line of laptops and desktops under the brand 'EcosStyle'. The desktops are priced at Rs.11,900 while the laptops are priced at Rs.14999 beating Asus Eee PC (Rs.18000)to become the lowest priced branded laptop in the Indian Market.
The notebooks weigh only 2.2 kgs, consume 30% less power and also comes with genuine Windows OS and Microsoft Software like MS productivity suite,Microsoft Windows Live Suite,etc.
Zenith has clearly avoided a head on confrontation with the Global Brands at the same time ensuring good sales with its amazingly low priced, also Eco-friendly laptops.
Considering these two scenarios, Zenith has a very high probability of succeeding in the market than Intex which has nothing very special to offer.
By the way,Intel has recently unveiled netbooks for Rs.5000 which can be used for basic computing applications, listening to music, e-mailing and surfing the net.
All I can say is Good Luck Zenith & Intex..........
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