Google's Insights- for Marketing

Google known for its impeccable innovation has this time comes to aid the marketeers.The latest web tool from the No#1 search Engine is named Google Insights.This provides data regarding the search patterns for a particular term in a selected geographic region for a particular time period.
For example, if I type in the search term as "laptops",location India and time period as last 12 months, it provides the search volume index location wise(Karnataka-100,Kashmir-0.0),the key search words and rising searches.For instance,search for HP laptops is highest,with dell coming in 2nd etc.
Based on this it could be said that majority of customers looking for laptops are considering HP as their first option and Dell as the second.

Although the data is highly an approximation,it still can be very useful for market researchers to understand the needs of customers location wise,changing search trends in terms ,brand awareness,etc.The role of technology is increasing in the field of market research from which new branches like Market Engineering.

Hopefully Google will continue to innovate to simplify the way thing are done...........