Tuesday 5 August, 2008

Windows Vista -the New Coke of Microsoft

Critics have termed that Windows Vista has become a failure just like the New Coke from Coca Cola Company which made a flop show in the past. Windows Vista has not been very successful like its predecessor Windows XP.
But Microsoft has been denying this from the beginning and blamed the media for negative publicity.To prove that its all the media's fault for creating a faulty image of VISTA it conducted a consumer test called the mojave experiment where users were asked to try out the new OS from Microsoft called Mojave , which in was in fact windows vista only.The company claims that users rated Mojave higher in performance and features than Vista when both were the same.
It could be true that the perception of the consumer might have been influenced by the tech reviews of VISTA. But many corporate clients of Microsoft have pressurized the company to provide XP support until 2012 atleast. Does that mean corporates also have a negative perception towards VISTA because of media influence?.Not really.The main issue with VISTA is that the not the software itself but its compatability with many of the existing hardware and software which are running effectively in XP. The cost of upgrading all the hardware in a firm is much more higher than the added value provided by VISTA.
Although Microsoft has developed a compatability center there are many other technical issues whic are yet to be resolved.Once the issuesare resolved it may be easy to convince the customer that its worth to change from XP to VISTA.

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