Friday, 1 August, 2008

De Novo

'de novo' means a new beginning . I always wanted to start a blog, but never was able to decide the specific subject about which i can blog. Finally i decided to say about anything and everything that interests me .I believe this blog will kindle the intelluctual curiosity in the onlooker.
So here it is ...... a "De Novo".


Today's thing:
In the context of marketing and advertising, de novo means "again, but in a different way" and is linked to guerrilla and grass roots marketing campaigns.

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