The new showroom of Future Group's Brand Factory in HARA Mall opened up in a odd timing when malls in Bangalore were mobbed with bomb scares.Yet consumers flocked in huge numbers to visit the mall which offers discounted rates throughout the year.
Is it just because consumers are addicted to malls or they have become much more brand conscious?
I think it is the latter.I believe the average Indian consumer was always brand conscious but either he could not afford it or his favorite brands were not available.Now with raising disposable incomes and lots of international brands ,the Indian consumer is shopping happily.
Also once the consumer gets the feel of shopping in a large format store with lots of brands at discounted rates, it is very unlikely he will go to places like commercial street,where he has to haggle over prices and visit at least 5 stores to finish his shopping.
This also strengthens the fact that the Indian retail has a tremendous scope for growth.
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