
One may feel this is not worth it since GINA is not a practical product,the dramatic change it could bring in the mind of the designers will help them to think beyond and try out new things they have never tried before. GINA has definitely brought in new perspectives in terms of innovation in automobile designing.
Christopher E. Bangle, Head of BMW Group Design, speaks with conviction when he says: "Personal customer requirements will broaden the context of our products and change the core values that define our industry along the way.The GINA philosophy is nothing but Concept over Dogma...that's it"
Watch GINA coming alive here
No comments:
Post a Comment