Sunday, 10 August 2008

KUMAR is KINNG or is it You

Akshay kumar is proving he is Kinng of box office.All his recent films have been a commercial success and his new release Singh is Kinng,the much anticipated movie with all the much needed controversies to hype it.
The movie had a tremendous opening collecting Rs.8 crore on day one and might become the highest grosser this year.
This movie has been released with the highest number of prints (1050) over 1400 screens across the country(carpet bombing strategy).So almost everyone gets to see it on the same day. So it does not matter whether they like it or not because they have already paid the money.
All the critics are blasting the movie as nonsense and pathetic,while all fans are raving about it.

But if the film is not good,why do the viewers liked it? Understanding customer perception will throw some perspective on it. The people who liked it were expecting a two hour stress buster which will make them laugh without thinking too much and that's exactly what this movie gives.
The people who wanted a movie which will satisfy their intellectual curiosity...well obviously went for the wrong one.
So it doe not matter if the movie is really a good one or not in terms of story,acting,or technical quality as long viewers like it the film will continue its run in the Box office because at the end of the show,the Viewer is the real King and its his verdict that counts..............

1 comment:

  1. Lakshmi.. you are very right when you say that Kumar is King. The most important thing that matters to the Bollywood fraternity is how well a mvie has done on the box office. And if it is earning crores which it is, then Singh is King is oviously a hit.

    I would also add on that a certain Mr. Rajeev Bhaita (a waiter in a Hongkong Restaurant before starting his film career) who is now known as Akhsay Kumar has taken Bollywood by a storm. His consistent acting and superb comic skills have made him the No. 1 Entertainer in India.

    Between, please visit my Blog and do share your valuable comments. The link is http://marketingenvironment.blogspot.com/

    ReplyDelete