The IPhone expected to cost around 16k for 8GB and 25k for 16 GB is priced at a whopping Rs.31,000 for the 8GB model and Rs.36000 or 16 GB model. Will such a high price be accepted by Indian consumers? It will not ,but that's the plan.
I think it is a smart move by the service providers,because initially I thought when the IPhone arrives everyone will get one and will be flaunting it which will dilute its brand image.Apple brand is all about being different from the mass .This Indian launch may affect the brand value itself as it will become a mass brand and not a cult brand.Now with such high prices only the true Apple Fans will buy it maintaining their exclusivity.
If it were low priced I don't think The Crown Prince of Arcot, Nawabzada Mohammed Asif Ali, (see pic below)will be very proud to get one.
Royal Pricing has surely helped Apple & Airtel
Good Laxmi.. its not just another iPhone post. Even I planned to get one but the price put me off. Royal price for ordinary stuff.
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