Principles Of Web 2.0 Marketing

Professors, SALVATORE PARISE , PATRICIA J. GUINAN and  BRUCE D. WEINBERG have given  new insights of marketing in the WEB 2.0 era. After interviewing more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools, they have  identified a set of emerging principles for web marketing .

• Don't just talk at consumers -- work with them  throughout the marketing process.

• Give consumers a reason to participate.

• Listen to -- and join -- the conversation outside your site.

• Resist the temptation to sell, sell, sell.

• Don't control, let it go.

• Find a 'marketing technopologist.'

• Embrace experimentation.         

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