And The osCAR goes to……

BMW has clearly emerged as the most favored luxury car in the Indian Market beating Mercedes and Audi.BMW has been consistently selling 240+ cars every month followed by Merc selling around 150+ while super cool Audi is just managing around 110+.

As one can see the difference between the sales figures are pretty high considering these are Segment F (luxury) cars.
Its is said that Merc one of the early entrants to India has lost its shine in recent years .Industry analysts say “Merc’s  offering of discounts has done nothing good except eroding its brand value”.   I personally find the Merc to be boring ,however the recent launches like S class and new E class are refreshing.

Audi which had been head to head with BMW in launching new models have lost in sales compared to BMW.While Audi has 11 dealerships across the country,BMW has been trying to expand aggressively from 12 to 20 by the end of 2009.(currently it has 15) I think this  aggressive dealership expansion has paid off BMW handsomely.

There was a billboard war  Audi vs.. BMW in US where Audi’s board said “your move BMW” and BMW replied in style.

After looking the sales figures,I think this probably fits here too.Now its BMW’s time to say       “Your Move Audi”