Bing Bang Theory

Last week , Motorola announced it will be shipping its Android handsets for China  preloaded with Bing and not Google. This may not come as a surprise as Google is in a ‘Game Over’ status in China.

Bing has been growing slowly & steadily since its launch almost a year ago.  It has not shaken Google’s dominance in search engine, but it has definitely has definitely pricked.   

Jeff Bertolucci of  PC World  gives the most likely scenario as “The most likely scenario: Bing is gaining, Yahoo draining, and Google maintaining”.

Bing’s market share has been gaining for the 9th straight month  and hovers around a decent 10% (US only). The deal with Yahoo has certainly proved useful for Microsoft as Bing has been stealing Y!’s share and not Google’s. But if Google is exiting China and Bing is entering through Android, it will be a huge opportunity to strengthen its share. But of course, Bing has through battle with Chinese Big brother Baidu but still this is big news for Bing.

  

Adding to the Motorola deal, the  upcoming Windows Mobile 7 series with a Zune type interface (as a Zune user i wud def say the UI is pretty cool) , the long  rumored “Microsoft Pink” Smartphone and insanely sounding yet possible rumor that Apple will ship Iphone with Bing on its Safari ,lead the way to the turf where Bing can make its Bang  --“Mobile Search”

If I was in MS,I would be talking to Opera to be make Bing as its default search in Opera Mini…that would seal the deal won’t it? 

Now, some of you might think what’s  the big deal anyway ? It’s because your browser choice will often influence the search engine you will be using. Browsers don’t make money by themselves as they are essentially free downloads, so the only way for them to see some $ is by cutting a deal with search engines. E.g. .Google pays Mozilla for generating huge traffic through its Firefox as it is most popular browser on the planet.Most of other browsers don’t have the motive  to make money but to drive their other business tools & solutions.(IE – Bing,Chrome-Google).

So if more browsers support Bing, the more users will Bing, which means more ad revenue and browsers can  make some money too..

and thats my Bing Bang Theory