Holidays Are Here!!!

Wishing Everyone A Merry Christmas & Happy Holidays 

Bushoe Buzz

What can happen by throwing a pair of shoes ?

Apart from all the reports, conversations,debates look below who quickly cashed in by the shoe episode

• 'Sock and Awe'.com , a online game site based on the incident was bought by British-based internet media company for 5,215 pounds ($7,818), through e-bay.com
• You Tube gets 8,145,000 views in two days with from different versions of the video, uploaded @ 209 videos per hour.
• Istanbul-based shoemaker Ramazan Baydan has received orders totaling 370,000 pair since Dec 14 and has employed 100 people extra to meet this demand.
• Afghan televisions has put up special "shoe" episodes in their comedy shoes.

Baylis Revolution- Greenest MP3 player

Yes it looks like a brick & No its does not fit into your pocket. Yes it  includes music, video, and photo playback, , but no it does not support DRM protected music or video.Priced at $179 (4GB) it is costlier than an ipod (8GB-$149).So why in the world would anyone buy this??

Did I mention that it has a hand crank and can generate its own energy?  Aptly named the Revolution, this wind-up mp3 player from Baylis  is the greenest gadget of recent times. The crank is used to windup to charge the internal  battery or can be used to charge other devices also.One minute of cranking will give you 45 minutes of music playback.At full charge it gives a astounding 48 hours of playback. Not just that it is also packed with features like music & video playback, a photo viewer, an FM radio, a voice recorder, a line input recorder, a text reader, expandable memory, and get this...a flashlight. (CNET full review)

When the market is full of me too mp3's,here is a player which cuts above the rest with a specific focus on adventure travellers.The Baylis Revolution is not for everyone,its for those who live on the road,globetrotters who explore the world in all its rawness. Talk about product differentiation for a niche segment....

Welcome back to Taj & Trident

"We can be hurt but we will never fall," Ratan Tata, chairman of the Taj owner Tata Group, told reporters shortly before his hotel was to start checking in new guests.(AP)

Less than a month later after terror attacks,the Taj & Trident opened today.Heavy security is present complete with armed personnel, barricades,scanners etc.

"There is no fear. We see the courage of the people and the staff," said Kritika Srinivasan, 28, a regular guest at the hotel who went inside to congratulate the staff. "We have to show them (the attackers) that they can't break our courage and solidarity."

That seems to be the united opinion among the elite community as the top businessman,VIP's are keen to get a reservation for its opening day and also continue  their early commitments.

From Hindu : Both Taj and Oberoi have set up funds to help those affected by the attacks – Taj Public Service Welfare Trust and Oberoi Care Fund.

Those wishing to contribute to the Taj fund can do so at: The Taj Public Service Welfare Trust, Mandlik House, 2nd Floor, Mandlik Road, Colaba, Mumbai 400 001, Tel: +91-22-66395515, Fax: +91-22-22027442, e-mail: tpswtrust@tajhotels.com

Contributions to the Oberoi fund in the form of cheque or demand draft will be accepted till March 31, 2009. More information is available on www.oberoigroup/oberoicarefund. For questions and further information, you may contact on +91 011 2389 0555 or write to the hotel at support@oberoigroup.com.

Principles Of Web 2.0 Marketing

Professors, SALVATORE PARISE , PATRICIA J. GUINAN and  BRUCE D. WEINBERG have given  new insights of marketing in the WEB 2.0 era. After interviewing more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools, they have  identified a set of emerging principles for web marketing .

• Don't just talk at consumers -- work with them  throughout the marketing process.

• Give consumers a reason to participate.

• Listen to -- and join -- the conversation outside your site.

• Resist the temptation to sell, sell, sell.

• Don't control, let it go.

• Find a 'marketing technopologist.'

• Embrace experimentation.         

                                              Read Full article here

Paul brings Pride

    Lord SwAraj Paul sitting on traditional woolsack while presiding over the House of Lords in London on Thursday.

If  someone went back to the past and told our freedom fighters,that one day a Indian will preside the House Of Lords, I am sure there would be no takers.  Last Thursday is one of the historic moments when Lord Swaraj Paul did that. Incidentally,there was a 150 minute debate on Mumbai terror attacks and Little Master's Century.

RE-Branding -(Recession Branding)

When Reccession Jolts Brands.................