Bindra -the brand ambassador?

Olympic shooter Abhinav Bindra, who has brought India its first gold in an individual event, is getting plenty of golden offers.The golden shooter is expected to become companies' favourite to promote their brands.RailwayMinisterLalu has already hinted he may become the brand ambassador for Indian railways.Samsung which have been sponsoring him for quite some time,has said that Bindra will be part of its promotional activities.

However many don't agree,because they feel, games like shooting might not have a mass appeal. Lokesh Sharma, managing director of 21st Century Media says"“comparing him and cricket stars is like comparing a great art film with a commercial blockbuster”.
I do agree that he may not do well as a brand ambassador,may be for a very short time.Because cricketers play frequently and is very well publicised and also frequent movies keeps the movie stars in minds of the public.But Bindra might not get this type of constant media attention as shooting is not constantly followed by media.
Take the case of Rajyavardhan Singh Rathore,the Indian star of Athens Olympics. He was featured in the Ads of Coca-Cola but for a very short time as the attention faded away.
Even if he had been used for promotions till date, then also it would have done some serious damage as he had failed to qualify to the final in the Beijing Olympics.
So companies may not be very eager to make Bindra as their Brand Ambassador at least not for a long term promotional activities.

It will be a long time before other sporting events will edge out cricket from the minds of Indian public. Will Bindra be a start?