Websites are becoming the most effective means for international promotions.Especially to reach an international audience websites have provided a stage to create a global awareness instantaneously.
One such attempt to generate curiosity is the new website launched by Electronic Arts for its yet to be released NFS -UNDERCOVER which is the next game in the Need for Speed franchise, confirmed by Electronic Arts CEO John Riccitiello, due by the end of the year. The website is very unique in its design ,as there are no links, title or any sort of explicit information.The viewer has to explore the site by pointing and clicking various objects in the video played.Details like the release date,trailer and short clipings about the story is hidden in various parts of the video.
This is another instance which shows that web design is evolving at a much faster pace and there are numerous possibilities still to be explored.
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