Brand BJP and its Ambassador Advaniji

Disclaimer : I am not endorsing Mr.Advani,BJP or their ideas & views .

The Bharathiya Janata Party has embraced the world wide web in order to cover the netizens as well.Shri L.K. Advani-Prime Ministerial Candidate of the Bharatiya Janata Party, has setup a web site with a specific objective of connecting with youth and a global audience .

Neatly designed with a intro voice message from Mr.Advani himself,the web site features everything about him the party,the achievements, the promises and get this.....a blog too.

Even though I am averse to all Indian Political Parties ,as a marketer I am impressed. Take a look at the new logo and the web site , it has a clear message.BJP is connecting with netizens,while others are still lagging behind.Also this will give the party a global visibility. Think about the perception that corporates,Govt Officials & others in foreign countries will have about Indian Political parties.

Now that's brand building in the internet age...