It may very well qualify to Ripley’s Believe it or Not,but u better believe it.Yes, Google has embraced Mass media Advertising starting with TV spots to promote its Chrome web browser.
Although it is said it will be aired only in Japan for now , a YouTube Channel named Google Chrome has a video collection called Chrome Shorts.
I still remember ,the first offline advertising from Google I recognized was the billboards in Bangalore when the Google SMS search was launched.I have to admit it was little weird to see the Google Logo in the physical world , seemed like the virtual entity jumped out of the PC.
However , I wonder what exactly Google intends to achieve by these promotional efforts? Okay lets say the browser share of Chrome increases , how will it affect the revenues of Google?.
I guess if more people use Chrome,the more they will use Google services like search etc ,which will increase traffic which may have a positive effect on its revenues. Also, Google chrome keeps track of user’s online behavior which is also a key component in optimizing search results and help in targeted advertising.
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