Apple bites back @ MS ads

Apple has responded to Microsoft’s Laptop Hunters campaign with a slew of new “I am a Mac,I am a PC” ads. The ad below is a direct answer to laptop hunter ad,while others feature customer care,PC CHOICE chat,time traveler etc.

  While MS ads have been very descriptive & appear to be “realistic”, Apple uses simplicity and humor which i think is more effective in reaching audience and enjoy a higher retention rate.

As much I love Microsoft, as a marketer I must say when it comes to ads Apple wins hands down.